Job Description

The Pack Labs is seeking a creative and driven Creative Copywriter to be the voice of our brands- both the ones we currently have and those we will develop in the future. You will live and breathe these ands, immersing yourself in their identities, understanding their audiences, and crafting copy that truly resonates.

As a Creative Copywriter, you'll play a crucial role in developing compelling, clear, and engaging content across various platforms, ensuring consistency and alignment with our mission of bringing high-quality cannabinoid products to market. You’ll collaborate closely with our marketing and creative teams to tell the stories behind our brands, including Delta Munchies and Imperial Extraction, and be a key player in shaping the narratives that connect with our customers.

Responsibilities:

• Own the voice and tone of our brands, ensuring consistency across all touchpoints.
• Write engaging and informative copy for a variety of platforms, including web content, social media, email campaigns, and product descriptions.
• Research and deeply understand our brands, products, and target audience to create persuasive messaging that drives conversions.
• Conceptualize and develop creative ad campaigns from scratch for both static and video content.
• Collaborate with marketing, product, and design teams to brainstorm ideas and create content that supports product launches and marketing initiatives.
• Exceptional creativity and ability to develop fresh, unique ideas from concept to execution.
• Stay ahead of industry trends, consumer behavior, and competitors to keep our messaging fresh and impactful.
• Strong understanding of the storytelling process, particularly in short-form video and Conduct industry research to stay up-to-date on hemp-derived products, market trends, and regulatory requirements.
• Ensure that all copy aligns with The Pack Labs' voice and brand guidelines, while also being optimized for SEO.
• Edit and proofread copy to ensure clarity, grammatical accuracy, and effectiveness.
• Work on multiple projects simultaneously, managing priorities and meeting deadlines.
• Use data and analytics to refine messaging and ensure copy resonates with our audience.
• Experience working with Meta platforms (Facebook, Instagram) within the restricted product category, ensuring compliance with advertising regulations and policies for hemp-derived and cannabinoid products.

Qualifications:

• 3+ years of experience in copywriting, preferably in the cannabis or related industries.
• Exceptional creativity and ability to develop fresh, unique ideas from concept to execution.
• Experience with e-commerce or direct-to-consumer brands.
• Proven ability to write clear, compelling, and brand-consistent copy for a variety of platforms and audiences.
• Experience working within the restricted product category on Meta platforms (Facebook, Instagram) and a strong understanding of compliance with advertising guidelines.
• Strong editing and proofreading skills with attention to detail.
• Experience writing for social media platforms and digital campaigns.
• Familiarity with A/B testing and data-driven content optimization.
• Knowledge of SEO best practices and experience optimizing content for search engines.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Familiarity with the hemp/cannabinoid industry is a plus.
• Ability to manage multiple projects in a fast-paced environment.
• A passion for brand-building and an understanding of how copy influences perception and sales.

Compensation:

• Salary: $70,000 - $80,000 per year (remote position).
• Comprehensive benefits package including health, dental, and vision insurance.
• Flexible work environment with opportunities for professional growth.

Join Us: Become a key player in the fast-growing hemp industry by joining The Pack Labs as a Creative Copywriter. If you're passionate about storytelling, branding, and helping innovative products reach their audience- especially within the restricted product category- we’d love to hear from you!

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