Position Summary: We are seeking a Digital Marketing Associate to support our digital marketing efforts. This role is ideal for someone with a foundational understanding of digital marketing principles and hands-on experience with HubSpot. Reporting to the Digital Marketing Manager, you will assist with campaign execution, content creation, and marketing automation to help drive engagement and growth across multiple topic centers and departments. Accountabilities: Assist in executing digital marketing campaigns across email, social media, and paid channels. Use HubSpot to manage email marketing, customer segmentation, and automation workflows. Help create and update landing pages, blog posts, and other digital content. Support social media scheduling, monitoring, and engagement as needed. Assist in tracking and analyzing campaign performance, providing basic reports and insights. Maintain and update marketing databases and CRM records in HubSpot and Sugar CRM. Conduct market research and competitor analysis to identify trends and opportunities. Collaborate with internal center marketing teams to assist them with optimizing their specific marketing campaigns. Qualifications: 2-3 years of experience in digital marketing, marketing automation, or a related field. Basic understanding of HubSpot (email marketing, CRM, automation). Familiarity with digital marketing principles, including SEO, social media, and content marketing. Strong written and verbal communication skills. Detail-oriented with the ability to manage multiple tasks. Basic knowledge of Google Analytics and social media platforms is a plus. Eagerness to learn and grow in a matrixed organization.
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